As part of the launch of Batiste 24h Active, Lisa joined an exclusive Beat & Burpees workout event.
The goal: to show how perfectly the new dry shampoo fits into an active, on-the-go lifestyle.
Between high-intensity intervals and post-workout catch-ups, Lisa created authentic content highlighting how Batiste 24h Active helps keep hair fresh, voluminous, and workout-proof – even after a serious sweat session. Her Reel and Story coverage gave a real glimpse into how effortless hair care can be, even on the busiest training days.
A perfect fit for a product that’s all about lasting freshness and energy.
